MentionLab
AI visibility and agentic search readiness platform for brands. Track how AI engines mention, perceive and interact with your business.
MentionLab is an AI visibility platform that helps brands understand how they appear across AI search engines. It monitors 10+ engines including ChatGPT, Gemini, Perplexity, Claude, Copilot, Grok, DeepSeek, Mistral and Amazon Rufus. It goes beyond traditional SEO by focusing on how AI systems discover, interpret and recommend brands.
What It Does
The platform covers four main areas:
- AI Search Analysis — track where and how your brand appears in AI-generated answers, monitor share of voice, and benchmark against competitors
- Brand Perception — understand how AI interprets your positioning, pricing, quality and differentiation, and detect misinformation or negative narratives
- Market Intelligence — map how AI defines your competitive landscape, identify emerging trends and decision criteria that AI surfaces to users
- Agentic Readiness — simulate AI agent journeys (research, compare, buy, book) across your digital ecosystem, identify technical and semantic blockers, and measure agent success rates
Who Uses It
MentionLab serves marketing, SEO/GEO, PR, content, ecommerce and development teams at companies like Deloitte, BNP, Toyota, Engie, Orange and others. There’s also a dedicated offering for agencies who want to deliver AI visibility audits to their clients.
My Involvement
I was part of the initial development team that built the first version of the platform. Today, MentionLab has a full-time team doing great work on the product. I help out from time to time when needed, but the day-to-day development is in their hands. Shoutout to Martin who’s been doing excellent work on it.